Digital Marketing Foundations
Learn practical, measurable digital marketing skills for your campaigns
Digital Marketing Foundations, taught by Brad Batesole, introduces core concepts and modern practices across digital channels such as SEO, email, paid advertising, social media, and website optimization. It emphasizes practical frameworks — marketing funnels, buyer journeys, and analytics — so learners can design measurable, multi-channel campaigns.
The course also addresses emerging topics like AI-enabled personalization, chatbots, and predictive content, tying innovation back to campaign strategy and measurement. Learners finish with concrete competencies in planning, messaging, and basic analytics, and are positioned to follow up with tool-specific, hands-on training.
At a Glance
Digital Marketing Foundations is an introductory online course taught by Brad Batesole that presents core principles and contemporary practices in digital marketing. It broadly covers campaign strategy and foundational analytics while addressing modern topics such as AI-enabled personalization and conversational interfaces.
| Level | Beginner |
| Rating | 4.7 out of 5 |
| Duration | 2+ hours |
| Languages | English |
| Certificate | Certificate of completion (shareable) |
| Access | Access while LinkedIn Learning subscription is active |
| Course includes |
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| Price | Included with subscription (monthly or annual plans); 1-month free trial typically available |
What This Course Teaches
Digital Marketing Foundations frames learning as measurable competencies you can apply to plan and evaluate real campaigns. Students will leave able to design and test multi-channel strategies, craft targeted messaging, and measure results using core analytics methods.
How the Course Is Structured
The course is organized as a short, sectioned syllabus that moves from orientation through nine focused topic modules and a closing conclusion. It comprises 11 sections and about 42 short video lessons, and runs roughly 2 hours in total.
Curriculum overview
01Introduction▾
Orientation and an overview of digital marketing, current trends, and how customers connect online.
02The Digital Marketing Framework▾
Defines core building blocks such as funnels, buyer journeys, real‑time mapping, and hyperpersonalization.
03Digital Marketing Basics▾
Step‑by‑step guidance on developing strategy, value propositions, target markets, personas, goals, and KPIs.
04Digital Marketing Key Concepts▾
Explores data‑driven messaging, growth loops, and the basics of predictive and prescriptive analytics.
05Digital Marketing Hub and Spokes▾
Covers building a cohesive online presence and choosing and prioritizing marketing channels and messaging approaches.
06Digital Marketing with Your Website▾
Focuses on website optimization, copywriting, creating converting landing pages, and introductory SEO/GEO tactics.
07Digital Marketing with Paid Channels▾
Introduces paid advertising fundamentals including customer value, budgeting, and how to create a first paid campaign.
08Digital Marketing with Social Media▾
Examines platform‑specific social strategies, audience building, micro‑influencer community tactics, and a Nike case study.
09Digital Marketing with Email▾
Covers the role of email, how to plan and launch campaigns, measurement, and common email tools.
10Marketing Analytics Skills▾
Guides selection of what to track and how to generate reports to evaluate marketing performance.
11Conclusion▾
Final reflections and advice on continuing to build and iterate marketing skills after the course.
Audience & Requirements
The course is aimed at learners who need a practical, entry‑level grounding in modern digital marketing workflows and measurements. It best serves beginners who want to plan campaigns, pick channels, and interpret basic analytics without prior specialist training.
- Early-career professionals transitioning into marketing roles.
- Small-business owners or founders handling their own digital promotion.
- Freelancers and content creators who run or advise on campaigns.
- Product or marketing managers seeking a concise strategic overview.
- No special prerequisites; course is beginner-friendly.
- LinkedIn Learning subscription to access the course content.
- Optional: accounts for analytics or ad/email platforms if you plan hands-on practice.
Final Verdict
Digital Marketing Foundations delivers a compact, practical introduction to contemporary digital marketing practices. It is a cost-effective, well-regarded primer for beginners and working professionals who already subscribe to the platform, and the shareable certificate adds straightforward professional value.
Recommend this course for newcomers, small-business operators, and generalists who need a concise strategic overview and immediately applicable methods. Those seeking deep, hands-on technical training or extended campaign implementation experience should treat this as a starting point and follow up with tool-specific, project-based courses.
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