Advanced Google Analytics 4 (GA4)
Learn to implement GA4 events, reports, and integrations
Advanced Google Analytics 4 (GA4) is an advanced course that trains practitioners to move beyond basic reporting and adopt event-based measurement and exploratory analysis. The instruction centers on event tracking, custom dimensions and metrics, audience building, explorations, and integrations such as exporting data to BigQuery for deeper analysis.
The course is targeted at analysts, marketers, and implementation specialists who want to extract more actionable insights from GA4 and improve attribution, funnels, and activation workflows. Learners should expect practical configuration and troubleshooting guidance that supports applying GA4 across web, app, and advertising workflows.
At a Glance
Advanced Google Analytics 4 (GA4) is an advanced-level online course taught by Dana Di — Tomaso that focuses on applying GA4 for strategic, data-driven marketing and product insights.
The curriculum emphasizes event-based measurement, explorations, integrations with advertising and BigQuery, and practical configuration and troubleshooting techniques for analysts and marketers.
| Level | Advanced |
| Rating | 4.8 out of 5 |
| Duration | 2+ hours |
| Languages | English |
| Certificate | Certificate of Completion (sharable on LinkedIn) |
| Access | Access while your LinkedIn Learning subscription is active |
| Course includes |
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| Price | Subscription-based (monthly or annual); free trial options may be available |
What This Course Teaches
This course frames outcomes as measurable competencies you can apply immediately to analytics work, from configuring collection to extracting actionable insights for marketing and product decisions. By completion, learners can configure events and parameters, build custom reports and explorations, integrate GA4 with advertising platforms and BigQuery, and troubleshoot measurement issues.
How the Course Is Structured
The course is organized into 8 sections (an Introduction, six topical modules, and a Conclusion) made up of a sequence of short lessons; the syllabus lists approximately 34 individual lectures in total. The full program runs for about 2 hours of video and is presented as compact, focused units to be consumed sequentially.
Curriculum overview
01 Introduction ▾
Course orientation and initial guidance on what learners should know before starting the modules.
02 1. Attribution and Privacy in GA4 ▾
How GA4 captures data, cookie consent and modelling, and the distinctions between first-user and session attribution.
03 2. Leveraging GA4 for Greater Insight ▾
Review of advanced property settings, configuring data streams, and applying data filters to improve collection quality.
04 3. Working with Events in GA4 ▾
Covers automatically collected events, creating and modifying events, event parameters, custom dimensions and metrics, calculated metrics, key event configuration, and Debug View troubleshooting.
05 4. Users and Audiences in GA4 ▾
Guidance on tracking users, implementing User ID, building audiences, and using audience triggers for analysis and activation.
06 5. Custom Reports and Explorations in GA4 ▾
Instructions for using comparisons and filters, modifying reports and menus, and building explorations including free-form, funnel, path, cohort, and lifetime analyses.
07 6. Enhancing GA4 Data ▾
Covers creating custom channel groups, configuring insights and alerts, cross-domain tracking, and product linking to enrich and operationalize GA4 data.
08 Conclusion ▾
Final recommendations for keeping current with GA4 features and next steps for continued learning.
Audience & Requirements
This course is aimed at analytics professionals and marketers who need advanced GA4 skills to measure and optimize user journeys and campaigns. It targets intermediate-to-advanced users and assumes familiarity with GA4 basics while focusing on property configuration, reporting, and integrations for applied analysis.
- Digital analysts and data professionals responsible for web and app measurement.
- Digital marketers and paid-media specialists who use GA4 to optimize campaigns.
- Product managers and growth teams tracking user journeys and conversion behavior.
- Analytics engineers or implementers who configure events, audiences, and integrations.
- Familiarity with GA4 fundamentals (events, parameters, and the GA4 interface).
- Access to a GA4 property you can inspect or modify for hands‑on practice.
- Working knowledge of marketing metrics and funnels; Google Ads access if following integration examples.
- Optional: BigQuery access and basic SQL for the lessons on exporting and deeper analysis.
Final Verdict
Given its strong platform rating and focused syllabus, Advanced Google Analytics 4 is a practical, time-efficient upgrade for marketers, analysts, and analytics implementers who already understand GA4 basics. It represents good value for practitioners seeking actionable configuration, exploration, and integration skills—especially when taken through the platform’s subscription model that also issues a sharable completion certificate.
Because the program is compact and delivered via a subscription, it is best used as a targeted skills boost rather than a substitute for a deep, multi-week certification pathway. If you lack foundational GA4 experience, complete an introductory course first; otherwise, this course is a concise, directly applicable option to raise day‑to‑day analytics capability.
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