SEO Foundations
Learn practical SEO tactics to boost your site's organic visibility
SEO Foundations is a compact online course that explains core search engine optimization principles for practitioners who need practical, task-focused guidance to improve organic visibility. It covers hands-on techniques—keyword research, on-page optimization, technical SEO, link building, and performance measurement—to help learners apply SEO directly to real websites.
Targeted at marketers, content creators, small-business owners, and ecommerce managers, the course emphasizes actionable workflows and common tools such as Google Search Console and Core Web Vitals while addressing ecommerce, local, and mobile SEO contexts. Graduates should expect to leave with measurable competencies to plan, implement, and evaluate SEO work rather than an academic or deeply technical specialization.
At a Glance
SEO Foundations is an introductory online course that explains core search engine optimization principles and practical tactics to improve a website’s visibility.
David Booth leads the course, covering keyword research, on-page and technical SEO, link building, measurement, and SEO tips for ecommerce, local, and mobile audiences.
| Level | Beginner |
| Rating | 4.7 out of 5 |
| Duration | 1+ hours |
| Languages | English |
| Certificate | Certificate of Completion (shareable) |
| Access | Access while your LinkedIn Learning subscription is active; one-month free trial available |
| Course includes |
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| Price | Subscription-based (monthly or annual plans); one-month free trial available |
What This Course Teaches
Outcomes are framed as practical, measurable competencies you can apply directly to real websites to improve visibility and track results.
By course end, learners should be able to conduct keyword research, optimize on-page and technical elements, build and evaluate links, and measure SEO outcomes for general, ecommerce, local, and mobile contexts.
How the Course Is Structured
The course is organized into seven topical sections and a linear sequence of short, focused video lessons; the syllabus lists 24 individual lessons in total.
Overall runtime is roughly 1 hour 40 minutes and the material is presented as short modules suitable for self-paced, on-demand study.
01Leveraging search to accomplish your business goals▾
02What is search engine optimization?▾
03Reading search engine result pages▾
04How SEO affects your business▾
05Planning and researching your SEO keywords▾
06Analyzing SEO keywords and leveraging keyword attributes▾
07Mapping SEO keyword distribution and continually evaluating▾
08Outlining content optimization▾
09Optimizing site structure▾
10Optimizing on-page elements▾
11Interpreting the code behind webpages for SEO▾
12Outlining how search engines index content▾
13Working with canonical URLs and redirects: Technical SEO▾
14Leveraging structured data: Technical SEO▾
15Using Google Search Console for SEO▾
16Using the Google Page Experience signal and Core Web Vitals▾
17Planning content over the long term▾
18Outlining the importance of links for SEO▾
19Building links for SEO▾
20Measuring SEO performance▾
21Analyzing keywords and links▾
22AI for discovery▾
23SEO measurement and AI▾
24Using your SEO foundational knowledge▾
Audience & Requirements
This course targets professionals and practitioners who need a practical introduction to SEO rather than an academic deep dive.
Intended learners include marketers, small-business owners, content creators, and ecommerce managers who want actionable skills to improve site visibility.
- Marketing professionals seeking applied SEO skills for campaigns.
- Small-business owners responsible for their website’s discoverability.
- Content creators and editors who manage on-page optimization.
- Ecommerce managers optimizing product pages and category structure.
- No special prerequisites; course is presented for beginners.
- Access to a website or CMS is recommended to practice techniques.
- Basic familiarity with editing web content or simple HTML is helpful but not required.
Note: Although the course lists no prerequisites, it introduces technical topics (canonical URLs, structured data, Core Web Vitals) that may require additional hands-on practice or some familiarity with a website/CMS to apply effectively.
Final Verdict
This is a practical, low-friction introduction that delivers tangible SEO skills for beginners and working marketers. Given its strong user rating, broad learner adoption, a shareable completion certificate, and subscription-based access, it represents good value for anyone who needs a focused, applied primer without a large time investment.
Best for marketers, small-business owners, content creators, and ecommerce managers who want immediately usable tactics; experienced SEOs or those needing deep technical, hands‑on training should treat this as a concise foundation to pair with longer, project-based learning.
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