How To Develop An Effective SEO And Digital Marketing Strategy
Learn to run a checklist-driven SEO audit and prioritize fixes
This Skillshare class, taught by Zee Hoffmann Jones, presents a pragmatic method for developing an SEO-focused digital marketing strategy by using a competitive SEO analysis and a checklist-driven audit workflow. It emphasizes applied techniques—auditing a representative set of pages, interpreting SEO signals, and turning evidence into prioritized actions—to help marketers and site owners improve search visibility.
The course walks learners through practical use of common research tools and a shared spreadsheet template to collect metrics, assess on-page and technical issues, and rank opportunities by impact. By centering on hands-on analysis, spreadsheet workflows, and clear stakeholder reporting, the class aims to enable measurable improvements in content strategy and on-page SEO.
At a Glance
This Skillshare class introduces a practical method for developing an SEO-focused digital marketing strategy and teaches how to prioritize site improvements based on competitive analysis. It is taught by Zee Hoffmann Jones and centers on auditing a focused sample of pages, interpreting SEO signals, and using common tools to identify opportunities for improved search visibility.
| Level | Beginner |
| Rating | 4.6 out of 5 |
| Duration | 50+ minutes |
| Languages | English |
| Learners | 1K+ students |
| Certificate | No certificate |
| Access | Access for as long as your subscription is active |
| Course includes |
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| Price | Included with subscription |
What This Course Teaches
This class frames outcomes as practical, measurable competencies you can apply to an existing website: running a focused competitive audit, extracting actionable insights, and turning those insights into a prioritized plan of work.
By the end of the course learners should be able to execute a checklist-driven SEO audit, use common analysis tools to gather evidence, and produce a clear roadmap of recommended optimizations.
How the Course Is Structured
The class is organized as a sequence of 9 short lessons that guide learners through a checklist-driven competitive SEO analysis, starting with setup and tools and ending with a prioritized action plan. The full course runs about 50 minutes in total and is delivered as concise, self-paced lessons suitable for working professionals.
Audience & Requirements
The class targets professionals who work with websites and need practical, audit-driven ways to improve search presence — especially marketers, content creators, and technical contributors who influence site strategy. It is designed for practitioners who want actionable SEO priorities rather than a deep, theory-first course.
- Marketers and content strategists responsible for site visibility.
- Writers and content creators aiming to match content to search intent.
- Web developers and technical leads who implement SEO fixes.
- Product or marketing decision-makers prioritizing budget and roadmap.
- Comfort with Google Sheets or Excel (required).
- Access to at least one SEO research tool (SEMrush, Moz, or AHREFs) or a BuzzSumo trial (recommended).
- Familiarity with browser DevTools (Chrome DevTools/Firefox Inspector) is helpful but optional.
Final Verdict
It’s a concise, practical course that delivers immediately usable audit skills for people who need to prioritize SEO work rather than master every technical detail. Given its strong community reception and broad enrollment, the class represents good value for subscribers who want a focused, checklist-driven approach to competitive SEO analysis.
Best suited to marketers, content creators, and technical contributors who need clear, actionable priorities, it is less appropriate as a standalone credential or a deep technical certification. If you want a short, hands-on way to start auditing and prioritizing SEO fixes, this course is worth taking; if you need comprehensive, certification-grade training you should pair it with a longer program.
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